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Strategy Power Plays: Winning Business Ideas from the World's Greatest Strategic Minds by Karen Mccreadie, Tim Phillips

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INDEX

3M 164

A

acquisitions 17, 99–100, 140

action 67–8

adaptability 37–8, 39–40, 55–6, 205–6

Adler, Rodney 100

adversity, and unity 91–2

advertising, and lies 80

advice 70, 131–2, 135–6

advocates 10

Albrecht, Karl 149

all-or-nothing approach 7–8

alliances 93–4

Amazon 188

AMD 108

American Express 176

American Tobacco Company 79–80

Andersen, Arthur 157

anger, dealing with 28

animals, as examples 31–2

Anouilh, Jean 73

appearance 195

Apple computers 93–4, 124, 151–2

Aquila, Leo 173

Arden, Elizabeth 131

arrogance 61–2

The Art of War see Sun Tzu Asea 89–90, 145–6

Ashton Tate 97–8

asking why 48

Astro Turf groups 197

authority 117–18, 122, 163, 167–8

B

Bacon, Francis 99

balanced scorecard concept 136

Baldwin, Stanley 95

Barclaycard 192

Barham, Kevin ...

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