chapter

1

'And over here, ladies and gentlemen: the strategic management beast'

"To be perfectly frank, I'm not nearly as smart as you seem to think I am."

© The New Yorker Collection 1983 W.B. Park from cartoonbank.com. All Rights Reserved.

A fable to begin, often referred to, seldom known:

THE BLIND MEN AND THE ELEPHANT

by John Godfrey Saxe (1816—87)

It was six men of Indostan

To learning much inclined,

Who went to see the Elephant

(Though all of them were blind)

That each by observation

Might satisfy his mind.

The First approached the Elephant,

And happening to fall

Against his broad and sturdy side,

At once began to brawl:

"God bless me but ...

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