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Marketing and Sales
e dierence between marketing and sales is that marketing goals are
long- range and strategic, while sales goals are short- range and tactical.
at is a huge dierence. It obviously requires dierent personalities and
skill sets. Yet, very oen people migrate from one to the other or are pro-
moted from sales into marketing or the other way around. ese can work
only if the salesperson is capable of long- range planning, or the market-
ing person is capable of selling. Marketing people are the planners; sales-
people are the implementers. Marketing is a sta function while sales is
a line function. Some sta people are ...