Strategy That Works

ACKNOWLEDGMENTS

We could not have produced this book, like everything we have written on capabilities and strategy, without the significant efforts of many of our colleagues at Strategy&, the global team of practical strategists integrated within the PwC network of firms. Much of our motivation in writing Strategy That Works has been driven by the wish to collect the tremendous collegial insight, intelligence, and creativity of this group—at Strategy& and before that at Booz & Company—and bring it together for a larger business audience.

We thank our clients, who gave us the opportunity to develop these insights with them and often illuminated (through their strategies and execution) the meaning and value of the five unconventional acts. And ...