5Design—Making It Sustainablefrom the Start

The best way to get green is to design green. Every company or enterprise is constantly involved in design. Organizations design innovative products and services and innovative ways to make existing products and to perform existing and new tasks. So green design is a common entry point for companies seeking to become sustainable. This chapter provides guidance on sustainable green design of products and services.

It turns out that proactive green design is much more cost-effective than reactive solutions to environmental challenges. The design Rule of Tens states that if it costs $10 to come up with design criteria, it costs $100 for the actual design, $1,000 for the prototype, $10,000 for the preproduction ...

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