CHAPTER 14Industry Case Studies on How the Principles Can Help in Future Scenarios

This chapter applies the ideas of this book across four sample economic sectors. For each industry, we'll first summarize key challenges and how firms can use our five principles to address them.

As we have consistently discussed, any given company will apply these principles in differing levels to their particular situations. This chapter shows how that might work: each industry discussion focuses on three of the five principles. That's not to say that the other two principles are useless for that economic sector, especially given how the principles overlap. Our goal is simply to show through industry‐level analysis how you might use the principles to drive your own bespoke analysis.

Then we look at how those strategies play out for each industry across the four scenarios, providing resilience in a varied future.

Pharmaceutical and Health Care Sector

Pharmaceutical and health care companies are all about patient well‐being. Many of them thus have huge opportunities to place thecustomer front and center. Indeed, to maintain their future product pipelines, they must: approximately 50% of the revenues of the 10 largest global pharmaceutical companies are at risk due to patent expiry through 2026.1

What do patients and medical professionals want and need? How can richer relationships smooth out operational challenges? Certainly the most recent industry crisis that required profound levels of resilience ...

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