CHAPTER 7  

Seek Carefully and Speak Truthfully

Transparency, honesty, kindness, good stewardship, even humor, work in businesses at all times.

—JOHN GERZEMA,CEO, Harris Insights and Analytics

DON’T SAY WHAT YOU DON’T KNOW

You are a leader. People look to you for answers.

In times of crisis, there is a heightened need for leaders to provide the information people are looking for so your teams, customers, and other stakeholders can maintain stability and move forward. But how can you do this when you don’t have the information needed to paint a clear picture of what is currently happening, let alone offer guidance for the future?

In the first two chapters of this book, I highlighted how leaders could fall into a couple of traps—thinking they ...

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