Get Rid of the Guru, Keep the Mentor

Outside business advice is critical to the rebirth and growth of all stuck ventures. It can shape your “go forward” plan and greatly enhance your prospects for success. But be aware; there are useful advisors (mentors), and there are nonadvisors (gurus). For a stuck entrepreneur, there is a vast difference in what they each brings to the table. Too often the roles of business gurus and mentors are either erroneously comingled or confused.

A mentor’s role is to provide you specific advice on your business needs that is based on their own real-world experience. Mentors are usually very supportive of you and your business concept, take an interest in your venture, and focus on specific issues, challenges, and ...

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