Stuck Entrepreneurs

Befriend the Resolute Gatekeeper

Having difficulties getting in to see that sales prospect? Interlopers be warned. I am the gatekeeper, the unflinching sentry guard who prevents unwanted traffic from filtering past me to whomever you are desperate to reach. My job is to keep my boss on track, away from distraction. You are such a distraction.

Don’t underestimate the power and effectiveness of these sentinels. An encounter with a gatekeeper in the course of business effectively screening calls, visitors, and electronic messages, can be a daunting roadblock; especially if they sense that the motive behind your call may likely represent an annoyance to their employer. And the good defenders possess a seventh sense. Play it wrong, and you become ...