KEEPING YOUR BUSINESS GOING DON’T RUN OUT OF MONEY

You may decide that, arising out of your passion (the previous chapter), you’re going to start your own business. Good for you.

If you do, then hopefully you’re not starting your own business just to make money. Sure, money is important and making lots of it would be a very nice thing indeed. But I’d like to think your primary reason for starting your own thing is that you’re passionate about it.

But in one sense, running your own business is all about the money. Once you get your business up and running – by which I mean from the moment the gun goes off and you’re out there hawking your wares, there’s one consideration ...

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