Index

A

  • A/B testing
  • abnormal querying of databases
  • acquisition phase, of customer relationship
  • active clothing brands
  • add-on items
  • advanced optimization techniques
  • aggregation
  • Aldrich, Michael
  • algorithm
  • allocation
    • about
    • customer journey and
    • defined
  • alternate hierarchy
  • Amazon
  • Amazon Prime
  • analysis
    • regression
    • scenario
    • sentiment
  • analytical segmentation
  • analytics
    • about
    • change agent
    • citizen data scientist
    • for determining breadth and depth of product choice
    • finding the right fit
    • gaining personal value from
    • markdown strategies and
    • predictive
    • pricing
    • for risk and performance
    • value of
  • Apple Watch
  • approachability, concept of
  • assortment
    • about
    • customer journey and
    • defined
    • optimizing
  • assortment management
    • about
    • current product performance
    • customers
    • determining how much to buy
    • determining sizes
    • predicting evolution of trends
    • product choice
  • assortment planning
  • attributes
    • defined
    • location
    • merchandise
    • usefulness of

B

  • baby boomers
  • bargain hunters, as a customer segment
  • beacon technology
  • Berners-Lee, Tim
  • big data
  • big data compute
  • black box
  • Black Friday
  • BOGO (buy one get one free)
  • Books.com (website)
  • boutiques
  • brand buyers, as a customer segment
  • breadth, of merchandise choices
  • brick and mortar
  • bulk
    • buying in
    • defined
  • buy, determining how much to
  • buy one get one free (BOGO)

C

  • calendar year
  • cannibalism
  • card readers
  • casepacks
  • casual buyers, as a customer segment
  • causal variables
  • center moving average
  • change agent
  • channels
    • about
    • breaking sales data out by
    • defined

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