Foreword
When I was asked to write the foreword to this book, I could hardly contain my enthusiasm. Not only was I already immersed in the subject-matter by virtue of my job, but I also saw an opportunity to summarise the last few years of acute observation and learning on a topic that is corporate sustainability.
Succeed or Sink is a unique book which provides an Asian perspective on how big and small corporate houses responded to the post-2008 global financial crisis with a broad and integrated approach towards business (3Ps). This book holds the precise nerve of the corporate sector and provides a ready-made guide of benchmark practices to be followed by corporate sectors during downturn.
I must appreciate the efforts of ...
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