Succeed or Sink

Foreword

Sanjay Chaudhuri

It gives me great pleasure to write the foreword for this book. The book comes at an opportune time. The world is just shaking off the effects of one of the most devastating financial crisis in living memory. Companies that were decades old have vanished in the wink of an eye.

It is in times like these that one often wonders if enterprise is sustainable. Will the companies we know today be around tomorrow? Using in-depth research and case studies from organisations small and large, young and old (even over a hundred years old), the team have put together a truly integrated approach to the question of business sustainability and its challenges. The learning is at once relevant and applicable to businesses everywhere. ...