Chapter 6

Implementing and Settling In

Success can lead to failure!

That statement sounds either like one of those simple-minded slogans used to motivate people to stay alert, a truism that really isn’t very instructive, or a meaningless string of words. But we all have seen examples of success (e.g., in organizations and careers, with products) followed by, if not leading to, failure and defeat.

Success does not necessarily, much less inevitably, cause failure, nor is success the direct cause of failure in any specific case. However, with success, organizations can become complacent about the future (“We are so good that nothing can harm us!”). Management can become so absorbed in ensuring that work gets done that they don’t look up (“We are ...

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