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Succeeding At Your Yahoo!® Business by Linh Tang, Frank Fiore

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Chapter 2. Plan to Succeed

In This Chapter

• How to choose a business identity

• How to establish a legal identity

• How to define your market in your business plan

• How to manage your business in your business plan

• How to detail your capital requirements

E-business “has become just business,” said Louis Gerstner, the CEO of IBM. And he’s right. If you think that doing business online is different from doing business offline, you’re making a mistake. Planning a formal full-time business requires a formal business plan. In this chapter, we discuss the most important components of a formal plan and what they contain.

Your formal plan must include who you are and what you sell; how you’ll market your product or service; how you’ll manage your ...

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