Chapter 13. Acquiring Customers (Part 1)
In This Chapter
• Using watering-hole marketing to find customers
• Advertising your Yahoo! store on the Net
• Using email marketing to attract customers to your Yahoo! store
• Doing internal store marketing
The second word of the marketing concept of PARM is acquisition. You’ve positioned your business in the digital marketplace, you’ve created a unique brand, and you have a dynamite product or service offer. Now it’s time to promote that offering to consumers and attract them to your online storefront.
Acquiring customers has to be the most important and the most challenging job of any e-commerce business. Not only must you determine which of the many available acquisition tools to use, but you also ...
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