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Succeeding At Your Yahoo!® Business by Linh Tang, Frank Fiore

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Chapter 16. Monetizing

In This Chapter

• Creating home pages that sell

• Avoiding abandoned shopping carts

• Increasing revenue in additional ways

• Avoiding credit card fraud

One of the prime purposes of your marketing plan is to generate revenue for your Yahoo! business. In this chapter, we discuss ways of generating revenue from your Yahoo! store, and how to avoid fraudulent orders that threaten to reduce your revenue.

Creating Home Pages That Sell

It’s obvious that the prime function of your Yahoo! store is to generate sales. The generation of that revenue starts on your home page. Because the home page is the most important piece of real estate on your site, you need to create a home page that sells.

Remember these important keys when ...

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