Chapter 18. Public Relations
In This Chapter
• What public relations (PR) is
• PR’s importance to your business
• How to create a proper online press room
• How to write a press release and where to distribute it
They say that a jungle is just a rainforest with poor public relations, and a squirrel is a rat with good public relations. Ask yourself this: Is your online business a jungle or a squirrel?
Like it or not, perception is reality in the online world. Where else can a guy in a garage build a website that has the look and feel of a multimillion-dollar corporation? And if done right, you can get a million dollars’ worth of free publicity without spending a dime on advertising. In this chapter, we show how you can augment your ad dollars ...
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