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Succeeding with Senior Management by G. Michael Campbell

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Creating Internal and External Communications with the Sponsor

YOUR SPONSOR CAN be a valuable resource when it comes to communicating internally and externally. However, you must prepare a game plan for best utilizing the sponsor. In Chapter 9, I discussed the use of authority to influence people, and that is the lever you will want to apply for various communications.

Conflict and Communications

During a project, it is normal to find yourself in a conflict situation. You may find yourself in a conflict situation for a lot of reasons, such as:

Some people try to get what they believe to be their needs met in nonproductive and indirect ways. ...

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