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Succeeding with Senior Management by G. Michael Campbell

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Getting Help with Cross-Functional Issues

GETTING THE SPONSOR to help with cross-functional issues is very important. As a project manager, you will often bring stakeholders together to discuss issues, problems, and content. The sponsor can be a tremendous help when you are unable to resolve the issues and various stakeholders are taking different positions. In my years, these can become very emotional and entangled in the personal relationships of certain individuals, making them even more difficult to solve.

In looking at the way a project manager and the executive sponsor can work together on these issues, I want to remind you of the two ...

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