Chapter Nine

Communicate Effectively

You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.


Lee Lacocca

Communication is the exchange of information, ideas and insights from the sender to the receiver and vice versa. It contains seven elements such as sender, encoder, transmission, reception, decoder, receiver and feedback. The eighth element is noise, which is the culprit of communication. It is noise that is mostly responsible for failure in communication. There are barriers and filters that are responsible for poor communication. Barriers are physical in nature while filters are psychological in nature. In addition, there is a time-lag that is responsible for ineffective listening. Usually, ...

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