Success in Selling: Developing a World-Class Sales Ecosystem

PREFACE

Kayla has been tasked with researching options to solve a particularly sticky problem her company is dealing with. She is sitting at her desk and on her computer she has five windows open and each window has the specs pulled up for different software solutions. She’s reading a Twitter feed on her phone because she’s crowdsourcing information about how others in her industry have dealt with this problem. She has scoured all of the “about us” boilerplate language on each company’s website, and has done some additional research on their corporate responsibility statements (because that’s important to her). She’s also checked out the LinkedIn pages for each of the companies, in addition to a few other crowd-sourced review sites.

Kayla isn’t ...