Engaging with people one-on-one is where we spend most of our time, and where most value is exchanged. Our goal is to build a relationship where contacts perceive us as valuable, and put value on our relationship with them. There are a number of paths you can take to achieve the goal of increasing mindshare in a personalized way.
• People should feel that your outreach is meaningful to them.
• It should be relevant in some way.
• You want to come across as authentic and personal, otherwise you risk undermining the relationship.
• You have to actually ...