THE BARRIERS TO MAINTAINING RELATIONSHIPS
Why do we fail to remember everyone we meet? Why is every happy past client not an automatic referral source? Why do people fail to follow up and stay in touch?
There are numerous forces working against us that prevent everyone from having the perfect sphere of influence. I’ll walk you through them here so you understand how to counteract those forces when we lay out our strategy in later chapters.
While there are some relationship wunderkinds, the rest of us mere mortals have to rely on tools and rituals to give us an edge. I say edge because we know that most people won’t put in the consistent work, ...
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