For an individual, the question is “What is your purpose?” or “What is your calling?”
For an organization, we ask, “What is its mission?”
I’ve touched on these earlier in the book and tried to explain why this is one of the two foundational elements to measuring true success. But what exactly is a calling? What is a mission or purpose? How do you find it?
Purpose
If you know what your purpose is, then measuring how well you fulfill it should be simple. For example, if your purpose in life is to make America a great country (again), you can measure how well you’ve helped toward that goal. And it ...