CHAPTER 16

How to Select and Manage Investors

Most of the people reading this book will know the difference between equity investment and debt investment and this is not meant to be a Raising Money 101 or Funding for Dummies, as there are many better qualified people to write about these things than me. In fact, if there is such a book I am pretty sure I should read it. But I can share some experiences from LOVEFiLM that might be useful.

Enter the Dragon’s Den

Most people are aware of the BBC2 show Dragon’s Den and its various spin-offs. In these TV shows innocent, would-be entrepreneurs present their ideas to a panel of seasoned pros and there is only ever going to be one outcome, cash wins out. This was also true at LOVEFiLM. But the VCs we ...

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