How to Select and Manage Investors
Most of the people reading this book will know the difference between equity investment and debt investment and this is not meant to be a Raising Money 101 or Funding for Dummies, as there are many better qualified people to write about these things than me. In fact, if there is such a book I am pretty sure I should read it. But I can share some experiences from LOVEFiLM that might be useful.
Most people are aware of the BBC2 show Dragon’s Den and its various spin-offs. In these TV shows innocent, would-be entrepreneurs present their ideas to a panel of seasoned pros and there is only ever going to be one outcome, cash wins out. This was also true at LOVEFiLM. But the VCs we ...