Thursday 20 January 2011 is hardly a day that set the history books alight. There weren’t many major news stories that day. The year’s big story, the popular uprising across North Africa and the Middle East that became known as the Arab Spring, had barely started. One news item that day, alongside the usual litany of unfortunate crimes and new political initiatives, was the opening of a shrine to Paul the Octopus in Germany. This marvellous marine creature had allegedly accurately predicted all the winners in the previous summer’s football World Cup but passed away in October. I think it’s safe to call it a slow news day.

But it was a big day for me and for the rest of the team at LOVEFiLM. It was also a pretty big day for everyone ...

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