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It’s one thing to know you have a great idea—it’s another to convince other people. Whether you’re raising funds, looking for a job, or sharing a passion, you’ll do better if you can present your plans persuasively.

Pitching is the art of presenting your own value—or at least the value of your work—to others. This doesn’t always come naturally to many of us, so here are some useful tips based on a number of psychological studies.

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  • Research your market. What are the demographics of the people you’re appealing to? How would they ...

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