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Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management by Hoss Hostetler, Aaron Yetter, Justin Mathena

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1.4. Beyond CRM Boundaries

This latest stage of the evolution of CRM is one in which the advancements in technology drive opportunities for the business beyond the typical boundaries found in traditional CRM. The previous stages of evolution provided opportunities for organizations to achieve many goals, including visibility and management of customer-related information across departments, automation of processes within and between departments, efficiencies in day-to-day activities, flexibility in implementation architectures, and many others. To go beyond the benefits already presented, some CRM Suites have been developed on an extensible application platform. To do this, providers either have to retool their existing architectures or provide ...

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