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Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management by Hoss Hostetler, Aaron Yetter, Justin Mathena

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6.2. Common Indicators of Approaching Challenges

Throughout the solution's evolution you will be able to recognize some indicators of approaching challenges in order to avoid them by identifying the underlying cause and implementing a plan to address them. Typical indicators that you are approaching the doldrums are identified in Table 6-1.

Table 6-1. CRM Doldrum Indicators
Doldrums IndicatorIdentified ByUnderlying Cause(s)
Poor utilization of the applicationUsage reports by user and functional group

Feedback from users

Lack of new information added to the solution

Actual or perceived levels of application effectiveness
Benefits expected from project phases to date don't match the benefits received

Negative ROI to the user for the current project/phase ...

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