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Successful Acquisitions by David Braun

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GROWTH AS A TOOL FOR CALIBRATION

Common sense suggests that growth is simply about getting bigger: having more customers, more markets, more products, and more revenue. In reality, a successful growth strategy should enable you to become increasingly focused and effective. Certainly you are seeking an increase in profits, but higher earnings don’t automatically flow from supersizing your company. In fact, the opposite can be true.

I prefer to see growth strategy as a way to recalibrate the company, bringing it into closer alignment with its inherent purpose and current market conditions. Recalibration is a continual necessity today, because economic and technological changes are remapping the business environment at such an extraordinary rate. ...

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