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Successful Acquisitions by David Braun

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THE SECRET TO INTEGRATION SUCCESS

There are countless books on how to effectively integrate two companies after an acquisition. Some stress communication, while others put the emphasis on culture. While both concepts are important, neither is the key to integration success. In my experience, the single best thing you can do to ensure a smooth integration is to buy the right company.

This may seem self-evident, but in many cases the choice of target is the hidden source of endless integration problems. If you’ve bought the wrong company, no amount of force or ingenuity can squeeze a square peg into a round hole. We have established that “the right company” means a company that serves a single, well-defined strategic purpose. Experience shows that ...

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