O'Reilly logo

Successful Acquisitions by David Braun

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Greenfielding

As its name suggests, this is the approach to external growth where you build from scratch. You may or may not literally buy a “green field” and erect a factory. The point is that you use all your own resources to expand, rather than leveraging someone else’s.

Often, this tactic is adopted when you choose a road along which to expand but find there is no suitable ally traveling in that direction. For example, we had a client that was providing sophisticated connectivity components for a major U.S. computer manufacturer. They wanted to expand into some related technologies in heat management, leveraging the excellent relationship they had with this one big customer. A stipulation imposed on them was that they had to source their ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required