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Successful Acquisitions by David Braun

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THE TEN MOST COMMON REASONS TO ACQUIRE

We begin by looking for a convincing answer to this question: What outcomes do you hope to achieve from an acquisition that you could not realize otherwise? The answer to this lays the strategic foundation on which you build your acquisition process.

For context, let’s look at the ten most common reasons that lead companies to embark upon acquisitions:

  1. Increase top-line revenue. The ultimate objective in any business is higher earnings, and to reach that goal you eventually have to raise your revenues. Cost reduction has diminishing returns and organic growth has its limits, so acquiring a healthy, cash-flowing company can be a powerful route to increased revenues.
  2. Expand in a declining market. Acquiring ...

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