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Successful Acquisitions by David Braun

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BUILDING YOUR CRITERIA

Carefully defining your market criteria brings further discipline and objectivity to the research process. Your criteria should be rooted in your singular acquisition goal. The long-term growth plans of your enterprise should always be the determining forces as you focus in, first on markets and then on target companies. It’s the responsibility of the A-Team to build your search criteria with the big picture in mind, and to arrive at a consensus that will be consistently adhered to in the face of distracting excitements or demoralizing anxieties. There are no inherently “right” or “wrong” criteria; yours should include whatever you value in a market to address the needs of your company’s strategic growth initiative.

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