Chapter 2Techno Babble: Components of a Business Intelligence Architecture

Every BI deployment has an underlying architecture. The BI architecture is much like the engine of a car—a necessary component, often powerful, but one that users, like drivers, don’t always understand. For some companies new to BI, the BI architecture may primarily be the operational systems and the BI front-end tools. For more mature BI deployments and particularly for enterprise customers, it will involve ETL (extract, transform, and load) tools, a data warehouse, data marts, BI front-end tools, and other such components.

When IT discusses BI with users, we readily fall into technobabble, and senseless acronyms abound. Most car drivers know that cars have a battery, ...

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