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Successful Business Intelligence: Secrets to Making BI a Killer App by Cindi Howson

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Chapter 6Executive Support

If you ask people what the number one enabler for a successful BI deployment is, most will respond “executive support.” It’s an easy answer as executive support is key to the success for almost any companywide initiative—change in business strategy, new product launch, or reorganization. However, getting that executive support may not be easy, particularly if senior executives don’t believe in or understand the value of business intelligence.

“Our BI initiative is not successful or fully utilized because of the lack of vision, sponsorship, and leadership from the executive level.“

—Hybrid business/IT professional, transportation industry

Executive Support and Success

When survey respondents were asked to rate the ...

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