Successful Business Model Transformations in Disruptive Times

4 Case Studies in Transformation

Note: The corresponding references can be found at the end of each case study.

How does the High 5 Approach work in practice? Many publications on digital disruption mention the same companies: Amazon, Tesla, Airbnb, Uber and young start-ups from the Silicon Valley scene. However, established companies have limited ability to learn effectively from these game changers. They often hastily introduce idea labs, flat hierarchies, foosball tables in the cafeteria, or informal language in an attempt to replicate the success of Silicon Valley companies. But these isolated measures are usually extraneous and have little effect.

Instead, transformation requires a self-contained ecosystem. All five Key Drivers outlined ...