CHAPTER 7

How Are We Motivated

Introduction

Many researchers have looked at motivation to understand behavior, from the earliest behavioral researchers who focused on stimuli–response, to later ones that focused on suppressed memories, to those who looked at social needs and so on. In a simple sense, if we can understand motivation, we might then be able to then predict behavior, and if we can predict behavior, we might be able to solve someone’s ills, or stop them before they do something of bad consequences. We can think of motivation as a force as an analogy to electricity or water; the larger the electrical current, or larger the amount of water, the more pressure will be exerted on wiring and pipes. The larger the motivation force, the more ...

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