Correspondence with potential clients is vital to securing new work. Being able to write a competent, persuasive prosposal as well as a professional cover letter and other letters (or emails) can set a designer apart from his or her less professional competition.
The idea of crafting a formal proposal can be intimidating to many designers. But a good proposal can land you clients and set the tone for your relationship with those clients. It's worth the time and effort to learn to create a compelling proposal that will convince prospective clients that you're the designer for them.
What follows is a guide to creating ...