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Successful Freelancing For Web Designers by Smashing Magazine

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How to Persuade Your Users, Boss or Clients

Paul Boag

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Whether you are getting a client to sign off on a website’s design or persuade a user to complete a call to action, we all need to know how to be convincing. Like many in the Web design industry, I have a strange job. I am part salesperson, part consultant and part user experience designer. One day I could be pitching a new idea to a board of directors, the next I might be designing an e-commerce purchasing process. There is, however, a common theme: I spend most of my time persuading people.

As Web designers, we often have to nudge people in the direction we want them to go. It is a vital skill ...

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