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Successful Freelancing For Web Designers by Smashing Magazine

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Getting Clients: Approaching the Company

Peter Smart

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A defining factor in any freelancer or agency’s success in gaining new business is their ability to market their skills effectively. In this three-part series, we will explore ways in which designers can strategically promote themselves to get new clients. Securing new business by approaching companies can be a very challenging process, full of pitfalls. Here, we will look at a couple of steps to impressing potential clients and avoiding the most common mistakes.

Step One: Be Focused

A focused approach to work is paramount for success. Freelancers often take on every job opportunity that presents ...

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