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Successful Freelancing For Web Designers by Smashing Magazine

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Quality-Price-Ratio in Web Design

Jeff Gardner

I’m about to make a bold statement. The quality of a design and the monetary cost of producing or procuring that design have absolutely no relationship whatsoever. It’s a bitter pill to swallow, I know. Many of you are crying foul at this very moment, but hear me out. I’ll explain my radical position – and hopefully give you a few pointers about how to more effectively price and position your design business in this brave new, and uncorrelated, world.

Quality-Price-Ratio (or QPR as it’s commonly referred to) is a concept that is used extensively in the wine trade. In its essence it’s nothing more than a measure of perceived value, of the enjoyment you receive weighed against the price you have to pay. ...

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