17

Conclusion

The academic library message

Abstract

In order for fundraising to be successful in the academic library, the development effort must be supported from other units. Even though the development officer is ultimately responsible for the fundraising task, everyone in the library is, in some way, a fundraiser for the library. Outside the library, there is groundwork that must be laid and nurtured in order to raise significant dollars. The development officer simply can’t do that alone. Successful fundraising in this special environment requires a team and a strategy.

Keywords

Academic fundraising collaboration; Strategic planning for fundraising; Academic library fundraising; Successful fundraising

17.1 Messaging fundraising internally

The development ...

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