CHAPTER

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Advertising Clutter:You Are the Solution

Lots of business owners have their heads in the sand. Many are in a state of denial about how grave their situation has become, as they find themselves increasingly boxed in by big out-of-town box-stores. The idea in this chapter is to get your client paranoid enough that he begins to listen to you when you tell him that nowadays, he must advertise, or he’ll be squashed like a house roach with a steel-toed boot.

There is no question that advertising clutter is getting worse, not better, for your ...

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