CHAPTER
7 
Branding—It’s Not Justfor Cowboys
WHAT IS BRANDING?
Let me let you in on a little secret. Remember that old media buzz word “branding”? Well, here’s how branding relates to you and how it can help you sell a lot more long-term broadcast advertising schedules. Tell your client that it is in his or her best interest to launch a long-term branding campaign on your station. With repeated reminders, listeners or viewers will begin associating your client with that particular product or service.
Many local businesses are slowly losing market ...
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