8. Telemarketing with confidence
What’s in this chapter for you
‘I’ve tried all forms of marketing, and believe me, telemarketing is, without doubt, the most effective and instant form. Its success rates are far higher than direct mail or other forms of marketing in my business.’
– Trevor Norman, Sales Training Solutions
Five compelling reasons for doing it by phone
Marketing your product on the telephone can be a very effective way of getting results. Trevor certainly believes that the response rate is many times higher than with direct mail or other forms of marketing.
Look at the five major strengths of telemarketing: