In successful change efforts, the first step is making sure sufficient people act with sufficient urgency—with on-yourtoes behavior that looks for opportunities and problems, that energizes colleagues, that beams a sense of “let’s go.” Without enough urgency, large-scale change can become an exercise in pushing a gigantic boulder up a very tall mountain.
—from Step 1 of The Heart of Change
To bring about significant change, an organization needs significantly more than the usual effort and commitment from its people. Everybody involved needs to believe that change is critical before they’ll feel motivated to contribute to the effort. In addition, creating a clear sense of urgency around the needed change is crucial ...