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Successful Organizational Transformation by Marvin Washington

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Organizations of Meaning

While visions are important and are definitely the “rallying cry” for organizations (teams, countries, groups, and individuals), visions are also embedded in a system to produce an organization of meaning. Often organizations start their change efforts by first determining their vision. Once the organization identifies their vision, then they begin to conduct their strategies. This approach is limiting in that it does not recognize that a vision statement is just one piece of creating an organization of meaning. In our work, we suggest that there are four pieces to creating an organization of meaning: identifying the mission of the organization, creating a vision for the organization, surrounding the organization’s mission ...

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