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Successful Organizational Transformation by Marvin Washington

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Where Do Burning Platforms Come From?

A burning platform can be found internally and externally; often it is a combination of the two. An internal burning platform might be pride, competitiveness, or the necessity not to waste your life. It is that burning desire to accomplish something and the innate human quality to create and contribute. An example of an internal burning platform can be found in the story of Lance Armstrong, the seven-time winner of the Tour de France (considered by many to be the hardest endurance bicycle race in the world).3 Armstrong was diagnosed with cancer, and if that wasn’t tragic enough, shortly thereafter he lost the support of his major sponsor. Competitive bicycling would seem to be out of the question. However, ...

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